The musical performer as a character in the films of Carlos Gardel and Amália Rodrigues: transmediality, professionalization and globalization

Abstract

The emergence of sound cinema around the thirties drew plot inspiration from various urban and popular musical genres that were flourishing at the time. Cinema quickly seized the opportunity to capture sound and image simultaneously and integrated singers who were already idolized during the early decades of the twentieth century into its star system. In this context, the musical performer not only became a cult figure but also became transmedial, regularly appearing as a cinematic character. On this occasion, we aim to analyse some parallelisms in how sound cinema capitalized on the success of Carlos Gardel — tango singer — and Amália Rodrigues — fado singer — in their respective countries, to shape the figure of the singer as a film character and project them nationally and internationally as identity emblems. To this end, we will analyse some films starring them, where they play the role of singers. From Gardel, we will take Melodía de arrabal [Suburban melody] (Louis J. Gasnier, 1932) and El día que me quieras [The day that you love me] (John Reinhardt, 1935), while from Amália, we have chosen Fado, história de uma cantadeira [Fado, Story of a Singer] (Perdigão Queiroga, 1947) and Sangue toureiro [Bullfighter’s Blood] (Augusto Fraga, 1958).