Abstract
Series very often respond to the parameters of popular culture, where repeating a scheme does not pose a problem since it is the only way to reach more people. Hence the degree of depersonalization that usually accompanies them. A series might become a lasting experience because sometimes it extends over months or even years. It turns into a routine about which people discuss at home, with their families or in the workplace. And this creates very stable collective ties. Commercial cinema teaches film-goers to conceive of things, not to understand them. Its aim, more often than not, is working as a replacement for those feelings the human being has been forced to get rid of due to the changes taking place all through the last century.
